WEBVTT

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People in sales careers often talk about

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the thrill of “closing a deal”—

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that point when customers commit

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to buying whatever they’re selling.

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Advertising sales agents sell advertising space

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to businesses and individuals

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to expand the public’s awareness

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of products and services.

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They sell ads for online and print editions

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of publications such as

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newspapers and magazines,

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radio, television, billboards, and more.

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Because their income and job security

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both depend on it,

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these sales agents invest a lot of their

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time building relationships with their customers.

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They research and analyze clients’ needs,

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and prepare creative, persuasive materials

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to encourage them to buy advertising.

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Many need to meet sales goals,

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so are continuously on the lookout

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for sources of new clients,

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making phone calls and office visits

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to interest them in advertising.

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Agents need to keep detailed contact

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and communication records,

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and be prepared to draft

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advertising contracts for clients.

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They also need to represent

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their employer reliably

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and answer any questions a client may have.

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Good communication skills are

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essential for the field.

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Most advertising sales agents work full time,

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but many work weekends and holidays,

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or irregular schedules.

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Most entry-level positions require

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a bachelor’s degree in a field

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such as marketing or communications,

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and a proven record of success in sales.