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Graphic designers create visual concepts

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to inspire, inform, and captivate consumers.

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They develop the overall layout

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and production design for advertisements,

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websites, magazines, and other print

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and online material.

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These designers use both text and images

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to communicate ideas.

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They design the lettering and color of text

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as well as arranging images and copy

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on a print or webpage.

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When using copy in layouts,

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graphic designers collaborate closely

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with writers.

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Many use their creativity to transform

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statistical data into visuals

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to make complex ideas more accessible.

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Graphic designers generally work in studios

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with drafting tables, computers,

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and design software.

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Although many graphic designers

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work independently,

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those who work for

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specialized graphic design firms

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often work on teams.

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Work schedules typically

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revolve around deadlines

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whether to deliver a finished product to clients,

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printing companies,

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or to publish on the Internet.

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Self-employed designers tailor their workday

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around meetings with clients,

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including evenings and weekends.

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They often spend time

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looking for new projects

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and must compete with other designers

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for contracts.

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At firms, graphic designers are likely

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to work more standard hours.

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Most positions require

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a bachelor’s degree in graphic design

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or a related field.

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A professional portfolio of their work

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is a must for graphic designers

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to show potential employers their skill,

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creativity, and originality.