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While a talent for public speaking

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and strong problem solving skills

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are critical for public relations

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and fundraising managers,

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excellent writing skills are also essential…

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to precisely define a client’s goals,

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engage an audience,

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and sway them in the intended direction.

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Public relations—or PR—managers

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direct the creation of material

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aimed at enhancing the public image

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of their client.

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They review press releases,

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sponsor corporate events,

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and monitor trends that might affect

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their client’s organization.

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They also oversee company publications,

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draft speeches,

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and handle other contact with the public

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to help the organization’s top executives.

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Fundraising managers

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bring in the donations necessary

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to keep their organization running.

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They contact past donors

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and reach out to new donors,

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raise funds for new buildings,

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and solicit wealthy donors for major gifts.

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Public relations and fundraising managers

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work for PR firms,

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civic and non-profit organizations,

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school districts,

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and other organizations.

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Generally they work in offices

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during regular business hours,

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but may need to travel to events

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and attend evening meetings.

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They sometimes work longer hours

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to meet project and event deadlines,

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and may manage multiple events

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at the same time.

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Public relations and fundraising managers

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generally need a bachelor’s degree

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in public relations, communications, English,

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fundraising, or journalism,

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and many years of related experience.

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Some positions also require a master’s degree.