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A talented sales force knows how to find customers

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and persuade them to purchase products.

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The person who guides and coordinates

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that sales force is the sales manager.

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From hiring and training sales staff, to day-to-day supervision,

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the sales manager works closely with every member of the sales team.

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As experienced, successful salespeople themselves,

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they've usually advanced to management because

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of their talent for problem-solving,

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troubleshooting customer issues,

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and getting along with co-workers and management.

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These managers have the ability to lead, inspire and motivate.

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Sales managers need strong skills

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in tracking and analyzing sales records,

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using statistics to understand what customers want,

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and to predict where future potential will be strongest.

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While generally an office career, some positions require travel.

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Sales force management can be a stressful career.

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Managers must balance the demands of meeting sales targets

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and the expectations of company leaders,

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with providing good customer service.

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A sales manager’s salary is often linked to profits,

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with higher sales leading to bonuses and other benefits.

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Employers look for a bachelor’s degree in marketing,

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management, or an area related to their industry.

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In industries like computer and electronics manufacturing,

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a bachelor’s degree in engineering or science,

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combined with a master’s degree

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in business administration, is an advantage.