WEBVTT

1
00:00:01.333 --> 00:00:02.466
In the world of selling

2
00:00:02.466 --> 00:00:04.166
goods and services,

3
00:00:04.166 --> 00:00:05.699
marketing managers are always

4
00:00:05.700 --> 00:00:07.133
on the lookout for ways to

5
00:00:07.133 --> 00:00:08.966
turn up the heat on interest

6
00:00:08.966 --> 00:00:10.532
in their products.

7
00:00:10.533 --> 00:00:12.333
These managers lead teams that

8
00:00:12.333 --> 00:00:14.666
use market knowledge and data analysis

9
00:00:14.666 --> 00:00:16.166
to estimate how much of a

1
00:00:16.166 --> 00:00:17.832
product consumers want,

1
00:00:17.833 --> 00:00:19.733
and to identify new markets

1
00:00:19.733 --> 00:00:21.766
for a clients' products.

1
00:00:21.766 --> 00:00:23.699
They also keep an eye on trends

1
00:00:23.700 --> 00:00:25.333
that point out an opportunity

1
00:00:25.333 --> 00:00:27.966
to create new products or services.

1
00:00:27.966 --> 00:00:30.566
Marketing managers develop pricing strategies

1
00:00:30.566 --> 00:00:32.432
they think will appeal to buyers,

1
00:00:32.433 --> 00:00:35.033
while still earning a profit for the company.

1
00:00:35.033 --> 00:00:37.266
They also determine project budgets,

2
00:00:37.266 --> 00:00:40.166
assign tasks, and manage their team.

2
00:00:40.166 --> 00:00:42.099
These managers often collaborate with

2
00:00:42.100 --> 00:00:44.566
advertising or promotions managers,

2
00:00:44.566 --> 00:00:47.866
and usually work closely with top executives.

2
00:00:47.866 --> 00:00:50.666
Marketing managers typically work full time

2
00:00:50.666 --> 00:00:52.532
either at an advertising agency

2
00:00:52.533 --> 00:00:54.366
or in a marketing department within

2
00:00:54.366 --> 00:00:55.999
a larger company.

2
00:00:56.000 --> 00:00:57.500
The work can be stressful,

2
00:00:57.500 --> 00:01:00.700
with long hours especially near deadlines.

3
00:01:00.700 --> 00:01:02.066
Most marketing managers have

3
00:01:02.066 --> 00:01:03.399
a bachelor's degree,

3
00:01:03.400 --> 00:01:06.100
in addition to previous marketing experience.

3
00:01:06.100 --> 00:01:08.633
Courses in economics, finance, statistics,

3
00:01:08.633 --> 00:01:11.833
and computer science are particularly useful.

3
00:01:11.833 --> 00:01:13.799
Many former public relations specialists

3
00:01:13.800 --> 00:01:15.300
or sales representatives

3
00:01:15.300 --> 00:01:17.433
also move into this field.

3
00:01:17.433 --> 00:01:19.699
Master's degrees are not unusual.

3
00:01:19.700 --> 00:01:22.133
Sometimes almost magically,

4
00:01:22.133 --> 00:01:23.933
marketing managers have the skill of

4
00:01:23.933 --> 00:01:25.799
anticipating where products will fit

4
00:01:25.800 --> 00:01:27.700
in people's lives,

4
00:01:27.700 --> 00:01:29.700
even before consumers realize

4
00:01:29.700 --> 00:01:31.166
what they're missing out on.